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EDUCATION

UP YOUR GAME WITH EXCLUSIVE TUTORIAL VIDEOS STRAIGHT FROM THE CREATORS. EXPECT PRODUCT KNOW-HOW AND USEFUL TIPS AND TRICKS THAT REVEAL NEW WAYS TO MAKE YOUR STATEMENT.

TOPICS

TOTAL LOOK TUTORIALS

Turn any cut into a statement making-look! From timeless yet contemporary hairstyles to bolder creations, we have a range of ideas to inspire.

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DAPPER BEARD

Step into Miguel's shop for an authentic grooming session. This detailed video explores a restyling service with professional beard shaping, product recommendations and expert advice for at-home maintenance.

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DIFFUSED SHAG

Paying ode to rockstar nostalgia, this look is brought into the present day with modern hair and fashion styling.  

To cut, use over-direction from the crown and take it to the chosen stationary guide; bringing the hair towards the front creates layers throughout the shape. Razor cut the ends to achieve a shattered length paired with face-framing techniques for the bangs; dry cutting gives customized movement and texture throughout.

After blow-drying, apply STMNT Shine Paste throughout the ends using fingers to pull through the texture. Use a wide comb to style the hair into place for more uniform movement and finish with STMNT Hairspray scrunched through the back, whilst accentuating the face-framing details.

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THE CRULLET

This look showcases a contemporary fusion of a textured crop and a modern mullet to create a bold, stylized cut. A round graduation, combined with over-direction builds the shape of this haircut whilst a taper fade technique on the sides offers a clean style. 

Apply STMNT Grooming Spray to damp hair, followed by a small amount of STMNT Shine Paste to the roots; utilize the remaining paste to accentuate the shape through the bangs and corners. Lock-in the hairstyle using STMNT Hairspray after a diffused blow-dry.

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TEXTURED MOD

The Textured Mod uses natural texture and movement to its advantage by allowing the hair to be styled where it lays.

It is important to be mindful of the head shape when working through this cut and style; utilize square sections throughout the top, while using pivoting layers through the back, to create a modern look with dry cutting for complete customization.

Cocktail a small and equal amount of STMNT Classic Pomade and STMNT Fiber Pomade and apply on damp hair; start with the roots and pull through to the ends to accentuate texture. Apply STMNT Grooming Spray to finish styling and allow the hair to air dry for lightweight hold throughout the day. Alternatively, blow-dry with a diffuser and style with hands for natural movement.  

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MOD-SQUARED

A modern update to the classic Mod hairstyle. MOD-SQUARED is here to embrace a natural curl. Julius' look showcases a squared-off shape in the front with graduation through to the back silhouette, adding body and lift. Focused disconnections throughout create a mix of loose and set styling – emphasized with STMNT Curl Cream for legendary curl definition and STMNT Definition Spray for pumped-up texture.

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AFRO-GRADIENT

AFRO-GRADIENT re-imagines the classic fade on a pre-lightened afro base for a high-fashion look. Julius uses a combination of clippers, scissors and a straight razor to add a sharp edge to this elevated everyday style. Whilst STMNT Serum gives nourishment to both hair and scalp, and STMNT Curl Cream truly defines the hair's texture.

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DEFINITION MULLET

This DEFINITION MULLET spotlights textured layers throughout for an overall edgy look – perfect worn on straight to wavy hair. Sofie uses STMNT Definition Spray to create separation and dimension throughout the layers, with STMNT Grooming Spray used to support the natural wave – an ideal alternative to STMNT Hairspray for a lighter hold without stiffness.

CARE ROUTINE

Sharpen-up your care routine! Discover dedicated services to keep hair and scalp healthy; from professional product application to easy maintenance at home.

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HAIR & BEARD ROUTINE

Dive into a routine that showcases effortless styling and impeccable beard shaping! We walk you through how to use select STMNT products and tools at home, to achieve a look that ensures you're always on point!

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SOOTHE & BALANCE

A nourishing care routine, focusing on the scalp and hair to gently cleanse and hydrate, leaving a moisturized feeling – particularly beneficial for drier hair and scalp types.

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DEEP CLEAN & CARE

A powerful cleansing experience that removes product build-up to refresh hair and scalp – recommend as a regular purifying backwash service to provide an extra fresh feeling.

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PAMPER & CARE

A bespoke regime that combines a caring hair, scalp and beard service with a moment of relaxation – perfect for those who have a little extra time to enjoy a more holistic approach to self-care.

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DAILY PICK ME UP

A multi-purpose bar for all things cleansing. Discover the key benefits of STMNT Hair & Body Cleansing Bar; from professional backbar application to easy-to-use home maintenance. 

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HYDRATING HAIR & SCALP AT HOME

A simple guide on how to nourish hair and scalp day after day. Discover the application method for STMNT Hydro Shampoo and STMNT Serum – your daily bathroom companions. 

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HAIR & BEARD PERFECTION AT HOME

Learn everything on how to maintain impeccable hair quality, whilst keeping your beard looking sharp.

EXPERT TIPS

Grab your backstage pass – you're in. Hear it straight from the creators as they share industry expertise and expert tips. You'll learn how to use, cocktail, recommend and retail the STMNT product ranges with passion and personal style.

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NOMAD BARBER’S RETAILING TIPS

Watch your shop’s profits soar! Uncover the secrets of retail success with Nomad Barber from why it’s crucial, to how to close the deal.

2:51

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NOMAD BUSINESS TIPS

Discover the elements that go into running a successful barbershop or salon business.

2:42

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PRODUCT COCKTAILING

Explore the art of cocktailing products to achieve bespoke styling results and how to maximize creative opportunities through a concise portfolio.

0:38

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CLEANING YOUR STATION

Learn the importance of professional salon ambience and how to keep your workplace clean, neat and sanitized.

1:25

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FUNDAMENTAL PRODUCT KNOWLEDGE

PROFESSIONAL KNOW-HOW: What's the rush? Study at your own pace with online learning. Experience a full immersion into STMNT product knowledge, giving you the confidence and knowledge to successfully use the products in your barber shop. Learn how to identify your clients’ care and styling needs, and how to select the correct products for their hair type and personal style.

11:01

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SOCIAL MEDIA

Receive actionable tips on how to best represent yourself on social media, including insights into how cleverly placed hashtags can enrich your online presence.

1:27

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GROOMING FOUNDATIONS

Explore the STMNT Care line and learn how to get the most out of each product.

1:43

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BEARD OIL

Learn how to professionally apply STMNT Beard Oil and discover how to maximize revenue opportunities through complementary services.

0:33

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PROFESSIONAL CARE PROTOCOL

Learn how to use STMNT Care products to enhance your client's experience. Grooming Expert Markus Salm demonstrates how to combine product choice, technique and full service offer to achieve professional results.

2:14

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EDUCATION