Over the past couple of years barbering and hairdressing have merged, they’ve become intertwined with one another, a lot more ‘one’. The core barbering values are still in place. The traditions, the skills. But grooming in itself has been repackaged, those classic codes of ‘masculinity’ have been challenged. Who ever said high fades, quiffs and tapers were just for men anyway? The movers and shakers have been making a noise and it’s only getting louder.
Modern barbering is sophisticated, lifestyle-driven and genderless. It’s about the complete package where style is tailored. The whole experience has evolved from in the salon to the daily routine.
Image conscious individuals choose brands that reflect their personality and professionals they trust. Going for high-performance products that fit into their lifestyle. Products that look good. Smell good. Designed to look sharp. Designed to make a statement.