Skip to Content


Fueled by the knowledge and artistry from leading barbers, STMNT is a unique brand that goes beyond the product, this is a brand with purpose. A collective that respects people that have bold, authentic statements to make. People that stand up for what they believe in. This is a community that honors craftsmanship and strives to do better.


We are the pioneers of modern barbering. Our mission is to do more than contribute; we are looking to rewrite the standards of grooming. We respect people that have bold, authentic statements to make. We are creating a community of movers and shakers that influence our industry. People that stand up for what they believe in. Taking a truly collaborative approach, we shaped a brand that goes beyond product. A brand with purpose.

As creatives and innovators, we came together to craft each of our products from scratch. We put everything into this. Our inspiration. Our knowledge. Our Passion. We pushed the boundaries and developed exceptional formulations. We tested them until they exceeded our expectations. The result: three distinct styling collections, accompanied by a 5-piece care line.

We imparted our identity into every aspect. Designing a brand that stands out. A brand to sign our names to.

This is our statement.

You need to accept cookies to play this video


STMNT is brought to you by the founding collective: Julius Arriola aka JULIUS CVESAR, Sofie Pok aka STAYGOLD and Miguel Gutierrez aka NOMAD BARBER. 

Barbers by trade and creators by nature, this team of innovators know the scene inside and out. And when you do that, you notice things. Things that could be better. Things that could be done differently. What’s the point in just going along with the daily grind if you can step it up a gear?

So, they joined forces to create something new, something better. STMNT is a unique brand with purpose. A modern barbering brand that shakes things up and makes a statement. 


Barbering, grooming, hairdressing... whatever you call it, the industry has exploded with creativity and it’s here to stay. Today’s grooming goes beyond ‘maintenance’ or three different pomades. Getting your hair ‘done’ is the done thing. Looking good is your prerogative. It’s about living your life and having the choice to be who you want to be, from one day to the next.

Over the past couple of years barbering and hairdressing have merged, they’ve become intertwined with one another, a lot more ‘one’. The core barbering values are still in place. The traditions, the skills. But grooming in itself has been repackaged, those classic codes of ‘masculinity’ have been challenged. Who ever said high fades, quiffs and tapers were just for men anyway? The movers and shakers have been making a noise and it’s only getting louder.

Modern barbering is sophisticated, lifestyle-driven and genderless. It’s about the complete package where style is tailored. The whole experience has evolved from in the salon to the daily routine.

Image conscious individuals choose brands that reflect their personality and professionals they trust. Going for high-performance products that fit into their lifestyle. Products that look good. Smell good. Designed to look sharp. Designed to make a statement.